Ask yourself if you would walk across the street to do business with someone you don’t know well and doesn’t seem too friendly.
Probably not.
Now ask yourself if you would travel across town on a rainy day to do business with someone you like, you trust, and goes out of his/her way to make you feel important.
We’re all human. We’re all normal people. We all want to associate with individuals who will stand behind us and make us feel appreciated. Dale Carnegie, author of the famous How to Win Friends and Influence People, wrote that “there is one all-important law of human conduct. If we obey that law, we shall almost never get into trouble. In fact, that law, if obeyed, will bring us countless friends and constant happiness. But the very instant we break the law, we shall get into endless trouble. The law is this: Always make the other person feel important.”
A key to achieving true success is selfless service. It’s a mindset. It’s a way of life. You cannot fake it. Again, in the words of Carnegie, “The world is full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage. He has little competition.” Of course, the great ironic advantage of a selfless attitude is the true riches that come to those who seek to serve.
Do you want to really succeed in business? Learn to put others ahead of yourself. “You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” In the end you will be more successful than you ever imagined because you will have created more than financial wealth; you will have built a legacy of growth, wisdom, family, and friendship.
Once you create a true connection with those you serve in business, you will notice that business will start coming to y
